WE
A tight-and-mighty team delivering ridiculously good copy, design, and brand execution.
Great copy is a great start.
To achieve amazing results, your brand also needs to look the part and follow through with a customer experience that truly “walks the talk.”
That’s why we also bring together expert design and intelligent execution to create cohesive, connection-fueled, deliciously memorable brand experiences. (Please excuse the “mug” shots as we get real headshots taken)
The Copywriter (& Founder)
Kacey Langel Ma
Kacey loves putting in a good word for mission-motivated businesses and founders.
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Since 2008, she’s partnered with startups, Fortune 500s, and purpose-driven companies to craft brand experiences that don’t just sound good—they feel right and work better for clients, teams, and workflows.
Drawing from experiences in agriculture, manufacturing, real estate, and beyond, her “get good business by doing good business” approach helps brands activate their action words and execute at a whole new level.
Not bad for an Iowa farm kid.
She believes the best brands aren’t just well-positioned—they’re well-practiced. That’s why her work goes beyond headlines and hero sections to ensure every touchpoint, transaction, and team member reflects the story a business is built to tell.
When her hands aren’t on the keyboard, they are usually covered in garden dirt, homemade bread dough, small engine grease, or paint. (Not at the same time.)
The Designer
Ina Corver
Ina is a high-impact graphic designer who turns brands into icons (both figuratively and literally).
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With over 15 years of experience, Ina specializes in crafting timeless, emotionally resonant brand identities that reflect where a brand is headed—not where it’s been. She believes great design isn’t just seen—it’s felt, creating an instant connection that stands the test of time.
She honed her skills at Apple, where she learned to blend precision with personality, before stepping out on her own to help brands show up, stand out, and make a lasting impression. Ina thrives on collaboration, inviting clients into the design process to see the smart intentionality behind every color, curve, and font choice.
Born and raised in South Africa, she brings a global perspective, a sharp eye, and a refreshingly candid sense of humor to every project. And also the occasional slice of biltong.
The Creative Executioner
Rebecca Smith
A wizard with workflows, Rebecca turns big-idea lightbulbs into beacons of impact.
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Our Creative Executioner, Rebecca, is the ultimate blend of fun and fearsome—and she knows how to motivate the best outcomes (sometimes with a carrot...and sometimes with a swift kick to the keyboard).
With expertise in online memberships, campaigns, email marketing, and brand execution, she knows how to identify priorities and activate processes to make every customer journey as seamless as it is profitable. Whether mapping out a product stack or simplifying a workflow, Rebecca cuts through the clutter to focus on what matters—without losing sight of the delight along the way.
Born and raised in a remote Alaskan village, Rebecca thrives in the wild—whether she’s hiking, wrangling three kids, or plotting her future as a beekeeper. She’s also never met a taco she didn’t love.
LOVE
We love helping small businesses find their voice, use their words, and get their “it” together.
Our small business copywriting clients often come to us when they are stuck, overwhelmed, or uninspired.
We love helping business owners remember what makes them awesome—so their audience never forgets.
We specialize in words that drive ridiculously good business—whether it’s turning your website into your best employee or amplifying your brand experience at every touchpoint.
WRITING
We put words to work.
End (and beginning) of story.
Helping your business “walk the talk.”
Some copywriters focus on a single point of entry—ad copy, landing pages, taglines. We’re different.
We specialize in helping clients get good business by doing good business, making the most of every touchpoint to create connection, build trust, set expectations, and close feedback loops.
Together we’ll put your words to work so that you can focus on getting better outcomes for your clients—and your business.
We specialize in copywriting and brand experience projects like:
Websites
Lead magnets and nurture sequences
Customer journey emails
Content retainers
Campaign launches
White papers
Brand playbooks
And more!
The result: Free publicity!
Everything we do is built to build more word-of-mouth marketing, which offers palpable business growth at a fraction of most marketing budgets.
ABOUT
We turn your founder magic into brand experiences that sell themselves.
Ridiculously
Good Copy
We know there are many ways to talk pretty these days, but bringing a brand to life in the day-to-day takes passion, consistency, accountability, and discipline.
It also takes a copywriter.
We believe that “copy” is the fastest way for business owners to clone the best parts of their brand (and themselves!) into every practice and process—and the best way to scale without losing your soul.
Let’s translate your vision, voice, and values into experiences that spark referrals, repeat clients, and raving fans. Get started here!
YOU
Small business owners who want to scale without losing their soul.
We steer clear of playing industry favorites or diving deep into a specialty niche—and this is by design.
Our fresh, outside perspective allows us to see what truly sets you apart in your industry while also identifying more opportunities for you to delight and deliver across the board.
That said, we aren’t perfect for everyone.
We love writing for
✔︎ Speakers + Consultants
✔︎ Tech + Finance Teams
✔︎ Creatives + Professionals
✔︎ Startups + Entrepreneurs
✔︎ Service-based Businesses
and you!
The Hungry Typewriter is a great fit for clients who:
Are ready and willing to trust a creative partner
Understand the ROI of investing in experienced professionals
Have a clear offer, audience awareness, and brand understanding
Know they are onto something (even if they can’t yet put it into words)
Writing isn’t rocket science.
Unless you are writing about rocket science.
In either case, it’s still easier when someone else does it for you.